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SEGA ditches NFTs if people are only in it for a quick profit

Surprising news from camp SEGA regarding NFTs. After announcing back in April that the publisher thought about going all-in, management has now expressed a form of concern. While it still thinks that it’s worth the experiment – even after huge fan backlash – SEGA might just call it off. Because if people are only going to tag along for maximum profit-making, the publisher isn’t going to facilitate it.

We’ve been hearing publishers going on about it for a while now. NFTs aren’t bad at all. Au contraire. NFTs are really, really good for creativity. In an industry grinding to a halt when it comes to creative impulses, NFTs are the key to progress. Ask Ubisoft, Konami, Square Enix, EA, and Take-Two.

But when push comes to shove, NFTs are merely digital goods, ready to be traded. Just like PS5 and Xbox Series X consoles are made to be enjoyed by everyone, some buy them just to make a quick buck reselling them. It’s a supply and demand thing. Since NFTs are unique and might therefore become wanted, some could try to profit off of this scarcity. And that’s exactly what SEGA does not want.

According to notes taken during a SEGA SAMMY management meeting, the company still believes in the potential of NFTs, but isn’t feeling like proceeding if it’s all about easy money-making.

In terms of NFT, we would like to try out various experiments and we have already started many different studies and considerations but nothing is decided at this point regarding P2E. There have been many announcements about this already including at overseas but there are users who show negative reactions at this point.

“We need to carefully assess many things such as how we can mitigate the negative elements, how much we can introduce this within the Japanese regulation, what will be accepted and what will not be by the users. Then, we will consider this further if this leads to our mission “Constantly Creating, Forever Captivating”, but if it is perceived as simple money-making, I would like to make a decision not to proceed.”

Wait… so SEGA isn’t prioritizing money-making over everything else? Is this real? If it is, kudos to SEGA. Some other publishers should take a look at this ‘money-making isn’t everything’ concept. Are you seeing this, Ubisoft/Konami/EA/Squeenix/2K?