“Marvel’s Avengers should’ve been done by a different studio”

In retrospect, Square Enix thinks that Marvel’s Avengers should have been developed by a different studio. Even though Crystal Dynamics has won its spurs within the action-adventure genre, it lacked experience in the Games as a Service field. The publisher thinks that’s where Marvel’s Avengers partially failed, according to president Yosuke Matsuda. M-hmm… it’s a good thing that Square Enix never fumbles, right?

Okay, maybe I shouldn’t be too harsh on Square Enix. I mean, the partnership between the publisher and Crystal Dynamics has been a fruitful one. The team already had a couple of Tomb Raider games under their belt. Tasking CD with the development of an Avengers game didn’t sound that off at the time. But according to Matsuda, making an ambitious game like Marvel’s Avengers requires more experience. Especially in the Games as a Service model. Experience that Crystal Dynamics didn’t have. This mismatch is probably the reason why Marvel’s Avengers ultimately produced a disappointing outcome.

“Marvel’s Avengers was an ambitious title for us in that we took on the GaaS (Games as a Service) model.”

“We overcame a variety of unexpected difficulties in the final phase of the game’s development, including needing to transition to work-from-home due to the pandemic. We were able to surmount these challenges and release the game, but it has unfortunately not proven as successful as we would have liked.

“Nonetheless, taking on the GaaS model highlighted issues that we are likely to face in future game development efforts such as the need to select game designs that mesh with the unique attributes and tastes of our studios and development teams.

“While the new challenge that we tackled with this title produced a disappointing outcome, we are certain that the GaaS approach will grow in importance as gaming becomes more service oriented. How we go about creating new experiences by incorporating this trend into our game design is a key question that we will need to answer going forward.”

Ironically, in 2019, it was this same Yosuke Matsuda that considered Crystal Dynamics to be the perfect fit. Talking to VentureBeat, he explained that this match was actually perfect because of the studio’s MO. Crystal Dynamics knows how to handle action-adventure. Marvel’s Avengers was to become an action-based game. Perfect! Guess not…

Oh well, maybe there’s room for redemption within the Marvel universe. In the meanwhile, Spider-Man is doing great for himself. Plus, Amy Hennig’s Skydance is also taking a crack at producing a Marvel game. And what about Deadpool? Wasn’t he supposed to get a new game too? Whatever the case might be, just keep pay-to-win crap out of it, please. Because that’s what really drives the stake through a dying game. And that one was all on you, Square Enix.