Microsoft rethinks Activision partnership by straight-up buying it

What do you do when one of your life-long partners gets hit with a shit ton of sexual harassment scandals? You re-evaluate your partnership, just like Phil Spencer said he would do with Activision Blizzard. It turns out that re-evaluating can mean taking over because Microsoft just bought Activision for $68.7 billion dollars. Yeah, let that sink in for a moment.

If one of Microsoft’s New Year’s resolutions is buying big studios, it’s doing a fine job achieving it. Team Xbox shook the world in 2021 by acquiring Bethesda and is now going for an encore by reeling in Activision Blizzard. At least, that’s the general idea. The boards of directors of both Microsoft and Activision Blizzard have already greenlit the merger. If everyone else gives it the thumbs up the deal should get sealed in Microsoft’s fiscal year 2023.

This huge acquisition doesn’t come without some controversy of its own. Bobby Kotick – the most-hated gaming CEO to walk the planet – gets to keep his seat as Activision’s boss. Given the fact that most of Activision’s current misery revolves around his involvement in most allegations, keeping him on is a bold move. I sure hope that Phil Spencer knows what he’s doing.

For Xbox gamers, this means that Game Pass all of the sudden got even better if you’re an Activision fan. By acquiring Activision, Microsoft gets to chalk studios such as Blizzard, Infinity Ward, Raven Software, Sledgehammer Games, Toys for Bob, and Treyarch to the list of owned studios. And because Phil Spencer already dropped that he wants to see as many games possible coming to Game Pass, we should be in for a major expansion of the catalog.

If you look at it, this deal might just be a win-win-win for a lot of people. Game Pass subscribers are getting a metric fuckton of extra content, which you can consider a win. Microsoft has made itself the world’s third-largest gaming company by revenue. Still not as large as Sony and Tencent, but hey… I’m gonna call it a win. And Activision Blizzard might finally get that breath of fresh air that it clearly needs. The only one pulling on the short end of the stick might be Sony, who’ll likely lose some exclusive deals and IP on its platform.

Anywho, congrats to Microsoft. I hope you know what you’re getting yourself into.