‘Knobby’ Bob Kotick hopes Microsoft plugs Guitar Hero back in

If there’s one wish on ‘Raunchy’ Robert Kotick‘s list, it’s that he really hopes that Microsoft will breathe life back into Guitar Hero and Skylanders. Now that Microsoft is going to take the reigns, Dirty Bobby thinks that a revamp could be possible. Because if there’s one thing that the world needs, it’s more plastic crap, and Activision just doesn’t have the resources to make those. I mean, producing that shit costs a lot of money and Bobby Kotick ain’t no CEO of Playtika. It’s not like he’s grossing $372 million annually if you know what I mean.

Then again, sinking money into a game like Guitar Hero is one hell of a gamble, especially if you’re making it a live service as they did with Guitar Hero Live. Wait… you never heard of Guitar Hero Live? That figures since Activision pulled the plug out of the game so fast, it almost made you applaud their pullout game. Which ironically is something they got sued for later…

Anywho, Activision just doesn’t have the stuff to set up a manufacturing team and Microsoft does. That’s why Knobby Scrotick – or as referred to by my good Dutch Gamersnet friend Peter Bouwman, “the hairy ballsack of the industry” – went man to man with Big Phil to talk plastic toy talk.

“[Xbox CEO] Phil [Spencer] and I started riffing on things for the future. I’ll give you three that are really compelling. I wanted to make a new Guitar Hero for a while, but I don’t want to add teams to do manufacturing and supply chain and QA for manufacturing. And the chip shortages are enormous.”

“We didn’t really have the ability to do that. I had a really cool vision for what the next Guitar Hero would be, and realised we don’t have the resources to do that.”

“And Skylanders too. One of the great disappointments of my career is that other people came in and they came out with crappy alternatives. And they dumped all of these crappy alternatives in the market, and basically destroyed the market for what was a really cool future opportunity.”

Even though I totally wouldn’t mind another Guitar Hero game – an offline one, for fuck sake – all of the above is rather ironic. I mean, this multi-million dollar CEO is talking about a lack of resources while Activision has been raking in billions. Just think, Guitar Hero 3 has grossed over a billion dollars, yet still, Bobby considers it too high-risk to invest in manufacturing. Go figure…