Soccer business, football and money

A new FIFA licence will cost EA billions and billions and billions

EA and FIFA, the two abbreviations are inherently connected nowadays. Not a single digital footie lover hasn’t heard of the mighty FIFA franchise and can’t imagine a world without it. But it turns out that EA itself can. The publisher is even reviewing its future options of going by the name EA Sports FC, supposedly. I mean, why else would EA file trademarks for it in multiple continents? Well, a plausible reason has come to light, and it all boils down to money.

Because EA isn’t the only one trying to make a buck. Nope. FIFA – which stands for Fédération Internationale de Football Association, in case you were wondering – is also a fan of the green. And with that, I’m not referring to the pitch.

According to the New York Times, FIFA kindly upped EA’s fees slightly. In order to use the renowned brand for its massively popular sports game, FIFA is now charging the publisher a whopping one billion dollars per World Cup cycle. Given the fact that one cycle lasts for four years and EA usually makes 10-year deals, that would come down to a staggering 2.5 billion bucks. That’s a whole lot of FUT packs, people.

Now you might ask yourself why this is such a big deal all of the sudden. It’s not that the FIFA organization has been handing out freebies for the last couple of decades. And yes, you’re definitely right about that. EA is used to shelling top dollar for the license. But 2.5 billion dollars is a lot for EA standards, especially since FIFA apparently used to only charge EA half a billion per World Cup cycle.

So remember whenever you’re filling up your car, bursting with outrage as you see the price of gasoline skyrocketing: At least you won’t have to pay a billion dollars more than you’re used to.