Wanna make a million per day? Publish a disappointing game

The road to riches is one traveled by few. Most of us toil away at our jobs, making enough to get by (and buy an occasional game, of course). The dream of becoming a millionaire draws many to a casino, scratchers, or the Powerball. But honestly, the way to millions is much easier, as Blizzard shows. Because even an effed-up F2P game like Diablo Immortal is good for a million bucks per day in revenue. Let that sink in. A million per day and it’s free to play. Plus, according to Metacritic, gamers and critics alike aren’t exactly too ecstatic about it. Go figure.

According to statistics provided by AppMagic, Blizzard’s Diablo Immortal has been forming quite a steady base of income for the publisher. Hovering between 1 and 2.4 million per day, one might say that this free, flaming piece of dog turd isn’t doing that shabby. And why? Your guess is as good as mine.

Diablo Immortal making a million per day

Then again, if we put things into perspective, it kinda starts making sense. In the early days, Diablo Immortal got downloaded by approximately a million people per day. That number went down pretty fast though, but that does mean that the game has millions of potential spenders. So if every player spends a dollar per day, you’re still looking at quite a bit of revenue. And let’s not forget that there are plenty of whales out there, spending 15K on Immortal. in search of a Legendary gem. And if you’re seeking to fully upgrade your character, make it 110K.

So, what have we learned from this? For one, we know now that greedy monetization practices will always exist as long as people keep enabling them. Even with all the bad publicity – which, according to Blizzard, is based on ‘misinformation’ – Immortal remains a money maker. So if you’re looking to get rich fast, get into coding and game development. Publish a heavily criticized free-to-play game with some shady microtransactions and watch your bank account go boom.

You may thank me later by sending me a 10% cut of your earnings.