Activision Blizzard can’t seem to catch a break, people still mad

“Why can’t people just give it a rest? We apologized, didn’t we?” Bobby Kotick must be thinking something similar to this. Yeah, publisher Activision Blizzard just can’t seem to catch a break these days. After apologizing for its egregious malpractices on the work floor – shortly after being sued for it – people still have a bone to pick with creepy Uncle Bobby. Activision Blizzard might be making a few changes to improve its bad rep, but even that isn’t enough to hush people. In fact, some of it is even making matters worse. Poor Bobby…

Before I start yammering about Activision Blizzard and the royal shitfest it’s in, may I please remind you that this article is going to be one of the more cynical ones. Again – and I can’t stress this enough – I’m not condoning any of the things they’re sued for, nor am I making fun of the victims. If there’s one thing I’m making fun of, it’s Activision’s reckoning, which was long overdue. Got it? Neat. Now don’t go out there and boo me, okay? I don’t wanna see any “I’m offended by this” posts on socials. If you decide to keep reading, you’re taking the risk.

So, Activision Blizzard… am I right? I’d hate to be in Bobby Kotick’s shoes right now. Imagine being publicly mob lynched for something your employees allegedly did. Sure, some of those things are nasty as fuck, and outright denying that they happened isn’t really wise, but dude… You’d expect that people would give it a rest when you openly apologize for it and pinky-swear that you’re going to make it all better. No can do, Bobby. Because that apology made things worse somehow.

Take the enraged employees, for example. You’d think that they’d be over the moon with Bobby’s statement. Finally, some much-needed change! But no. Even when apologizing, Activision Blizzard’s CEO made a boo-boo. You see, that law firm that he hired to investigate the company’s policies has a reputation. According to many, this firm called WilmerHale really knows how to ruin labor unions. In fact, big corporations frequently hire WilmerHale to suppress ’em, as it did recently in a case regarding Amazon.

So as you might expect, employees aren’t really that impressed by Kotick’s pledge to heal the wounds caused by his negligence. They even established a new coalition named ABK Workers Alliance, and their first act was calling Kotick out on this horse shit. I wonder if Bobby will even understand what he did wrong here. He promised to do everything to make up for it, yet still, people find things to get upset about. He truly is the embodiment of the famous Hannibal Buress meme.

But Uncle Bobby’s misery doesn’t end there. It’s not just the employees that are still holding a grudge. Nope, even shareholders are now ready to drag his ass to court. Being hit with sexual harassment accusations usually does a pretty good job of drawing negative attention. I mean, ask Yves Guillemot of Ubisoft. If there’s one thing that shareholders really don’t like, it’s negative attention. It hurts business, and that usually means a significant drop in a company’s net worth. And if there’s one thing that shareholders hate even more than a bad rep, it’s losing money.

So yeah, even Ray Charles can see what’s coming next. Activision Blizzard is now also being sued by its shareholders for “economical damage” sustained by intentionally withholding information on the sexual harassment lawsuit. The complaint also states that Activision Blizzard is a lying piece of shit. Not in those words, but it does say that Activision Blizzard’s unaudited quarterly filings contained statements that were, on reflection, “materially false”. Same thing. The mention of events that occurred after the famous lawsuit was filed serves as a juicy cherry on top. Events like Activision Blizzard’s response and the current exodus of the current leadership.

Because yes, Activision Blizzard has been doing a few things to save face. Just a few days ago, Blizzard president J. Allen Brack packed his suitcase and left the building, leaving Jen Oneal and Mike Ybarra to take the reigns. And yes, Oneal is a woman, so Activision Blizzard can now say that women get opportunities, too. But hey, HR screwed the pooch too, ya know? (Yes, this is a very obvious Suits reference). Indeed, HR was in on this by tolerating debaucherous staff members to go rampant within the company walls. Therefore, HR executive Jesse Meschuk was also excused.

Poor Bobby, even when he’s trying his best, people keep getting mad at him. And for what? Is it because some guys did bad things to women? Is it because he let it all happen? Or is it because everything was swept under this million-dollar rug in his office? Well, Bobby… that and many things more. Now go home and dry your tears with your hundred dollar bills, because that shit’s like tissues to you.